Leading personalised customer video provider, PECUVi has announced a brand new partnership with the UK’s leading jewellery trade association, The National Association of Jewellers (NAJ).
Formed in 2015 (through the unification of the British Jewellers’ Association and National Association of Goldsmiths) and with 2,000 member companies employing over 24,000 people, NAJ is the leading voice for the UK jewellery industry. Its primary aim is to protect, promote and prepare members to make them Fit for the Future. The new partnership, provides NAJ members with access to PECUVi Retail, a brand new personalised customer video solution exclusively developed for the retail and luxury brands sector enabling them to transform their customer experience.
The solution helps bridge the gap between online and physical shopping for jewellers of any size. It enables jewellers to quickly and effectively send hyper-personalised and branded videos to customers instantly (regardless of their location), showcasing their products and in-store VIP facilities in a more interactive, convenient and meaningful way.
Ben Smith, Director and Co-Founder at PECUVi commented: “With the rising demand for digital customer engagement delivered in a truly personalised way, we are delighted to be joining NAJ and partnering with them to make our market leading personalised video solution available to all its members. PECUVi Retail has all the features any jeweller would require; from the simple and intuitive self-serve user interface of the solution, to the required customer interaction and calls to action. Each element was created with the jeweller and end customer in mind….it’s all about convenience!”
Ben Massey, Director of Marketing and Communications at The National Association of Jewellers commented: “Our partnership with PECUVi is a really exciting development. We take great pride in being the voice of UK jewellery and our aim is to nurture, support and enable the jewellery community to stay a step ahead of change and to do business better. The PECUVi Retail solution delivers just that and is a fantastic addition to our range of exclusive membership benefits. Now is the time for our members to rethink the traditional concept of retail and deliver unforgettable, long lasting experiences for their customers.”
For more information on how PECUVi Retail benefits the Jewellery industry, watch the Berry’s case study video here. NAJ members are also invited to find out more and book a free 14 day trial at www.pecuvi.com/retail-sector.