Smart Garage Solutions announces exciting new rebrand
Since 2015, Smart Garage Solutions has been providing innovative video solutions to the automotive sector, enabling Fast fits, Dealers, Workshops and global part manufactures to create, send and track personalised customer videos. The company has grown internationally and evolved its bespoke and innovative solutions becoming an established player in the market.
Now an established tech company, we found the existing Smart Garage Solutions brand no longer reflected what we do. It was ultimately focused on the UK independent automotive sector and served traditional garages which is really now just one of our four key markets. Over the last 12 months, success in Europe and a change in strategy resulted in the requirement for a new proposition, a new identity and ultimately a name that reflected the business. This led to the new name, PECUVi.
PECUVi stands for Personalised Customer Video and better communicates the heart and soul of the business which is to provide high quality and bespoke video solutions for Car Dealers, Fast fits, Workshops and Part Manufactures. It represents bold ambition and the unrelenting drive to innovate, improve and enhance. The new logo represents a simplified camera iris and incorporates the play button icon, core components of video functionality.
Ben Smith, Director and Co-Founder said: “We are fortunate to have excellent and committed people who believe in our distinct approach together with the support of a loyal and expanding international customer base. This is a powerful combination which has enabled our business to grow continually since we arrived on the scene in 2015.
“Our strategy is to continue to remain totally focused on serving the automotive sector and building the lasting relationships that underpin our success. As ever, the way we operate and the PECUVi brand are based on the fundamentals of reliably delivering the highest quality of video in the most professional and dynamic way, whilst providing an outstanding customer-centric experience every time!
“The outward manifestation of this approach is a confident and distinctive new brand identity for the business which is a lot more bold, vibrant and on-trend. Here at PECUVi we don’t just settle for the norm! We don’t stand still either and the rebrand is testament to that! Our product knowledge means we are constantly pushing the boundaries of innovation to deliver the very best and most reliable video solutions to our customers. We have industry leading up-time statistics and video quality output on all of our solutions and we know that when investing in new technology, quality and reliability is key”
The past year has been a significant one for PECUVi with continued growth, including partnering with some of Europe’s leading car parts manufacturers and suppliers, seeing increased demand from customers for white label video solutions and becoming a strategic partner of the NTDA. We were also recently showcased in TRW’s Original Workshop Series. Fast fit and Workshop solutions have also been proven to increase work conversions by around 25%, to demonstrate trust and transparency and ultimately break down technical boundaries with customers.
The new branding represents change. PECUVi is changing because the world around is changing and the business has a determination to never stop leading the way in innovation, personality and quality.